With the start of classes tomorrow, I wanted to take a moment to reflect on what an amazing journey this last year has been!
Early on in the dMBA program I began researching
Participant Media for a marketing class. I had long been a fan of their films (Food Inc., Charlie Wilson's War, North Country, etc.), but during my 1st year of the program I kept coming back to them again and again, fascinated by their business model.
Their mission,"entertainment that inspires and compels social change" resonated deeply with me and
my mission became to intern with them this summer.
To my great joy I was accepted as an intern in the Social Action department where I teamed with the staff and other interns to research, develop and execute social engagement campaigns (both online and offline) for PM's upcoming narratives and documentaries (see below). I had hoped to blog about my experience more, however, much of what I did each day was confidential so there really wasn't a way to share what I was doing and learning. Suffice it to say it was a rich and rewarding experience to not only work on these campaigns, but to also learn about the company as a whole. Laurie Luh, PM's Senior HR Director, organized weekly Brown Bag lunches where we had the opportunity to learn from representatives of different parts of the organization including Narrative & Documentary Development, TakePart, Legal and Finance & Business Operations.
After such a rich experience with my internship and so thoroughly enjoying the city itself, it wasn't easy to leave LA! But all I can think now, if the results of Year One have been so rewarding, I can't wait to see what's next!
