PressPausePlay from House of Radon on Vimeo.
Do you remember the scene in The Artist when silent film superstar George Valentin has his nightmare of a world filled with sound? My favorite shot is when a feather delicately floats down then unexpectedly hits the ground with a loud BOOM. Like many before and after him, poor George found himself in a world rapidly changing due to technology - a world where one minute you're at the top and the next minute you're spiraling out of control trying to cling to the what used to work.When we look back at every other industry that was built in the 1920's and 30's we look back and say, 'We wish we were there then because, wow, wouldn't it have been cool what we could have done?' This is even bigger than that. And most people are ignoring it saying, 'oh there's a recession, rah rah rah.' This is the best shot you've ever got. ~ Seth Godin in PressPausePlay
I loved The Artist. All I knew about it going into the theater was that it was a modern film shot audaciously as a silent black-and-white film. Knowing only that, I settled into the theater prepared to be transported to another time and another place. What I didn't know going in was how closely the film parallels the current reality of the film industry. One genius aspect of the film is how it transports you to the 1920's while still maintaining a foot solidy in 2012.
I adore the irony of The Artist winning the Oscar for Best Picture... after all, The Academy has a reputation for being old-school and the SOPA controversy is framed as a battle between Hollywood and the tech industries. But then there is Harvey Weinstein's delicious take on the whole thing.
While The Artists beautifully illustrates the emotional havoc disruptive technology can create, the documentary PressPausePlay artfully explores our world as it is transformed by digital technology. By weaving stories on both sides of the disruption in the film, music and design industries, the film doesn't spell things out for you... the film... and our world... well, they're more complicated than that. If you're looking for clear cut answers, PressPausePlay isn't for you.What is the message at the heart of the film? "... it’s a film about technology. We are surrounded by all these magical gadgets, we’re texting, tweeting, reacting, and blurting, but it’s getting in the way of our humanity, just as the advent of sound was getting in the way of George’s art. What’s happening with technology, people can’t really have conversations.” But you don’t have to give in, you can resist. Just because technology changes doesn’t mean you have to let it change you." - Harvey Weinstein on The Artist
One thing that is evident from both The Artist and PressPausePlay is, that as technology changes so to must business models. Like with the dawning of the "talkie" era, the film industry is struggling with how to move forward. Specifically, the stinging defeats of SOPA indicate the expectations of an online world. But as indicated in PressPausePlay, we don't really live in a black and white world where its "us vs. them" - but rather, to thrive, we must ask ourselves, how can we embrace change, like the former Fox Broadcasting Chief, Barry Diller.
After all, don't you remember how happily George Valentin danced when he finally embraced change?
Right now we' re not in a world where we can determine or predetermine where we think things are going to be. We're all operating in the dark. we have no clue as to what's going to happen and that to me is what makes it all fun.
- PressPausePlay
