We don't have a choice in whether we do social media,
the question is, how well we do it.
2 entries in 2 days! Yes, it has been quite a week! But this one is ALL good! The day after mother nature threw a monkey wrench in our otherwise predictable schedule, we came back for more.
In yesterday's, Managing the Organization class, we enjoyed as our guest speaker, Jay Drayer, digital entrepreneur and CEO of CareFlash. With his background in finance and experiences as a CFO, Mr. Drayer entered the digital world with this question, "How can businesses successfully capitalize on social media?" You see, that's not the same thing as simply sending out a Tweet or having a FaceBook page. That's just keeping up... barely. What is necessary is a comprehensive overall digital strategy.
With Mr. Drayer as our guest, we encountered first hand, a real-life, working model for what we've been studying in the dMBA program. It was as if everything we've been learning, from Marketing to HR to Information Systems coalesced with this class.
It wasn't just about the Benjamins, however. Integral to Mr. Drayer's founding of CareFlash, was having his experience from business serve as the foundation for a venture consistent with his personal values. Learning this, I was hooked as that aligns with my goals as well.
Before inundating our guest with questions, he made one final point: How digital technology, specifically social media, is disrupting traditional media and marketing. "Is this disruption good?", he inquired of our cohort.
My answer? Heck yeah! That's why I'm in this program - to be on the right side of the disruption.
I'm something of a disruptor anyway.
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