South By: 2011

Well, another SXSW has come and gone. As a long-time Austin resident I've had the privilege of enjoying the festival as an annual spring ritual over the years. But this year, as a dMBA student, was particularly fun - people's eyes would light up when they learned I'm a filmmaker AND and a digital media business student. I'm finding organizations are hungry for this blend. I felt so popular :)

So as the festival is ginormous - how do I even begin a blog entry on it? So many panels! So many screenings! And oh yeah... so many parties!

Here are just a few of the most memorable highlights:

Participant Media's Creating Social Action Plans for Films panel. After attending, for every documentary I saw (and I saw A LOT), my mind automatically began to consider a Social Action/Social Media strategy for each film.

Swapping war stories with producer Monnie Wills on the ups and downs of working in Russia.

Attending a panel on visual storytelling by Robyn Girard, a deaf filmmaker and gaining perspective on telling stories from a soley visual perspective.

Getting stuck in the bathroom at the Vimeo theater with another germ-o-phobe. There were no paper towels - only hand dryers and you can't use those to open a door.

Flow Non-Fiction's Branded Documentary** panel. I had actually interviewed these guys on that very topic for a paper. And the panel was awesome as it included a 360 view of from all the stakeholders (clients, ad agencies, etc.)

Making a famous rockstar blush.

Meeting the producer of How to Die in Oregon while in line for a film - when he told me the name of his film I thought he said, How to Dye an Organ. We spoke for a good few minutes till I realized my mistake. Boy, that was weird.

Connecting with a ton of illustrators interested in working on the animated short I am producing with MacBoy.

The Unexpected Non-Fiction Storytelling** panel. Wow - these guys are up to some really creative stuff, challenging the definition of documentary and creating new ways for audiences to engage with stories.

Crying my eyes out during Where Soldiers Come From.

Attending a private reception for Where Soldiers Come From and speaking with the guys and their families. Getting to know some of them on a personal level was way more rewarding than any amount of "industry networking".

Enjoying the rich serendipity of randomly meeting just the right people.

...and doing every bit of it in 3-inch heels.

**Click the link and you can hear the recorded session.

Right Brain, Meet Left Brain.

I got the giggles in my Managerial Accounting class yesterday. Since giving up Winter Break's relaxing pace for grad school's frenetic race, it can get too easy to lose sight of why I entered the dMBA program in the first place. Its like not seeing the forest for all the trees - the trees being the abundance of homework! But as I sat in Accounting yesterday, I remembered why I'm here and so, despite the crazy workload, I felt really happy!

Happiness induced by Accounting?!?! Yes! I'm sure many people will scratch their heads on that one! You see, this week we are studying the budgeting process. Now, I'm sure I will be mocked mercilessly when my friends hear me say this, but I LOVE making budgets! In fact, last week, I did a sales budget for fun (seriously!) for my friend, Robyn, who is updating the business model for her Spirit of Africa Adventure tours. Now, I've created and managed budgets in my corporate experience, but it was while writing a film budget for a grant proposal that I recognized how much I love each stage of the filmmaking process. I had initially gotten into filmmaking because of the creativity of the production phase; but while writing the proposal, I realized that I relish the business elements, from budgeting to distribution, just as much. From this discovery, I concluded that I didn't want to specialize in shooting or editing, but rather, I wanted to be the producer so I could have a hand in each step from start to finish!

Despite my nerdly enjoyment of working in Excel however, upon wrapping up my Accounting homework, I find my right brain jonesing for a creative fix! And that's why this dMBA program is such a perfect fit - it encourages our artistic pursuits as well. So when I need a break from our traditional business classes, I find time to edit Grandmother Storyteller and polish up a short script that I hope to have animated by MacBoy (production meeting this Thursday!).

But for now, I'm off to research my Information Systems project - building a video editing workstation from the ground up! Did I mention this dMBA program is eclectic?!